What are mood boards you ask? Well they are boards that portray a mood.
Pretty much it, that's what they are. But what do they do? Mood boards set the mood for a collection you are creating. Like the vibe you're going for. The aesthetic. The feeling you want your audience to feel. And depending on the images, swatches, etc, you put on it will make the viewer understand what the collection is going to be about. What it's going to look like, etc.
For example, there are two groups in my fashion design class, with very different aesthetics, and here are images of what their mood boards sort of looked like
Group 1 Group 2
Complete opposites right? But because they are completely different, you the audience knows that they're collections are going to look nothing alike as well.
The mood boards help the designers to stick with their ideas, to remind them of the vibe they initially created, and allowing that to inspire the collection.
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